As the Ocean City, N.J., rental season winds down, it's the time of year where people interested in owning a property that can generate income for them in the summer months are on the search.
It has been a strong year for rentals. If anything, the late-July to mid-August months have been so packed that it's almost impossible to give those who try to make last-minute plans for a week in town a decent option or two. So, if you plan on being an attentive owner with a clean property, you are going to succeed at filling your rental schedule.
That said, there are certain things renters seek more than others. And if I were asked, 'Dennis, if there was one thing you consider the best amenity that will guarantee a full calendar at top rates, what would it be?' this is what my response would be:
Make your property pet-friendly.
The demand for pet-friendly properties this summer has been outrageously high, and it gets higher and higher as each year passes.
Just last week I received a call for a pet-friendly property in the boardwalk area, and we have a very nice 4-bedroom property that I thought would work well for the first week of July. It's a good thing that client called when he did. I checked with the owner, and that week was the last week in July she had remaining for 2017. Already, seven weeks for next year are booked. I hurriedly called a client who rented a couple of early weeks this season and made sure they realized how fast it was booking. They are reserving the place for two more weeks. So that's nine weeks out of the 14 summer weeks for this property in 2017, and this summer isn't even over!
When I spoke to the owner, she told me this is the fifth year she has rented her place as a pet-friendly, and two things stood out about her experience: 1) she fills not only her summer, but gets September booked up as well, and 2) in 5 years, with 70-plus weeks of renters, she has never -- NEVER -- had a pet-related incident in the house.
If you think about it, it makes sense. After all, if a family wants to bring its dog or cat with it to the shore, odds are strong that 1) the pet is well-behaved & well-trained, and 2) the pet owners are very conscientious about keeping the property clean and their animals out of a circumstance where they would do damage to the place.
Not only is the pet-friendly inventory of rental properties lagging behind the demand, too many of the pet-friendly properties are older, dated properties that owners make pet-friendly because the quality of the furnishings aren't very high. And that's a shame, because pet owners are after quality properties and will pay a premium for the option of not having a dog-sitter or kennel taking care of their pooch.
Here's another perk: Oftentimes those seeking to bring their pets desire multiple weeks in a property -- even the entire summer -- which can make filling your schedule easier and cut down on turnover and results in less weeks a cleaning service is needed to prepare the property for the next renter.
So, if you asked me for the wisest move if you are thinking about purchasing or converting your property into a rental condo, consider making it pet-friendly. If it's a quality house & priced properly, you'll get that calendar filled lightning-quick.
With two locations on the southern New Jersey Shore, Weichert Realtors The Asbury Group is here to serve all of your real estate needs. Whether you are looking to buy or sell residential or commercial property, find the perfect rental property, or plan your next Jersey Shore beach vacation, we have highly-trained agents on staff ready to assist.
Our Ocean City office, located within the city’s downtown shopping district on 7th and Asbury Avenue, is home to more than 20 agents. In Atlantic City, in the ground floor of the Bella condo building, at the foot of the former Revel Casino, is our 2nd office housing 10 agents. Our agents serve Cape May, Atlantic Cumberland Counties, as well as parts of Ocean County and even toward the metro Philadelphia areas in Camden, Burlington, Gloucester and Salem Counties.
Weichert Realtors The Asbury Group has hundreds of Summer Rental Vacation Properties of all sizes in Ocean City. Whether you are looking for the small one bedroom condo on the Ocean, to the 5+ bedroom home for the extended family, there is a vacation rental to fit any needs.
Who doesn't like hanging around in comfy & cozy pajamas? I know I do!
""It has been a pleasure to do business with Weichert The Asbury Group. From finding the perfect property to negotiating a great low price - the team at Weichert made the entire transaction a smooth process. My wife and I love our seashore home and look forward to making many happy memories at the shore. I'm very thankful to the excellent team at Weichert for making our dreams come true!""